Burger King turned football season into a menu. The Game Day Menu launched nationwide on Tuesday, October 6, 2026, and it comes down to two items: the Game Day Pretzel Burger — a quarter-pound flame-grilled patty on a warm SUPERPRETZEL soft pretzel bun — and Chicken Fries with Nacho Cheese Sauce for dipping. A four-week Royal Perks sweepstakes runs alongside it, with weekly cash prizes of up to $5,000. Here is the build, the price range, the calories, and how to enter.
The short version: the burger is a real sandwich, not a gimmick bun on a regular Whopper — cheese, bacon, crispy onions and nacho cheese sauce, built for a tailgate. Prices vary by market (one hands-on review paid $11.99 in San Diego; national trackers list around $9.49), so treat any single number as a point on a range, not a national price.
What’s on the Game Day Menu?
Two items, both built around stadium flavors. The Game Day Pretzel Burger starts with a 100% flame-grilled quarter-pound beef patty (weight before cooking) and tops it with melty American cheese, crispy bacon, crispy onions and Nacho Cheese Sauce, served on a warm SUPERPRETZEL Soft Pretzel Bun — the pretzel brand teamed up with Burger King for the bun. The Chicken Fries with Nacho Cheese Sauce are the chain’s classic Chicken Fries with a side cup of nacho cheese to dip them in; the fries themselves have not changed. “Game day is about more than just the game,” Burger King US & Canada CMO Joel Yashinsky said at launch. “We wanted to bring that spirit to Guests with a menu that makes it easy for BK to be part of their game day and traditions.”
Price & Calories
| Item | Price | Calories |
|---|---|---|
| Game Day Pretzel Burger | $9.49–$11.99 (varies by market) | 920 cal |
| Game Day Chicken Fries (8-pc) | $7.49 (San Diego hands-on) | 330 cal |
The price range is the honest number: Tasting Table’s hands-on review paid $11.99 for the burger and $7.49 for the 8-piece fries in San Diego, while national price trackers list the burger around $9.49 — franchise pricing, same as the rest of the Burger King menu, where the Whopper runs $6.49 typical. The sodium is the number to watch: the burger carries 1,920 mg (close to the 2,300 mg daily recommended total) and the 8-piece fries add 1,470 mg, so the pair together blows past a day’s sodium in one order. The burger also runs 68 g of carbs and 46 g of protein; the fries run 23 g of carbs and 15 g of protein, per the same hands-on review.
The $5,000 Sweepstakes
The launch comes with a four-week digital sweepstakes for Royal Perks members. Weekly cash prizes run up to $5,000, alongside BK-branded prizes such as $20 BK Digital Gift Cards, mini coolers, football and net sets, and cornhole sets. Enter at bk.com/Gameday with an eligible purchase or by redeeming Royal Perks Crowns; non-members can sign up free through bk.com or the Burger King app. The full Royal Perks math — 10 Crowns per $1, tiers and rewards — is on our Burger King coupons and deals page.
How Long Is It Available?
It is a limited-time, NFL-season item: the Game Day Menu arrived October 6 and is listed as running through the season, with trackers putting the run into early 2027. It is not a permanent addition, and it is not at every location — participating US restaurants only, so the app or bk.com is the check before you drive. If you go, the pretzel bun is the thing to judge: Tasting Table’s reviewer called it “a doughy, mildly tangy hit” and said it should join the best things BK has done in 2026 — while warning the nacho sauce is very salty and to go early in the morning for the best result.
Burger King Pretzel Burger FAQs
What is the Burger King Game Day Pretzel Burger?
A limited-time quarter-pound flame-grilled burger with American cheese, bacon, crispy onions and Nacho Cheese Sauce on a warm SUPERPRETZEL Soft Pretzel Bun. It launched October 6, 2026 as part of Burger King’s Game Day Menu.
How much is the Pretzel Burger?
Prices vary by market: national trackers list around $9.49, while a San Diego hands-on review paid $11.99. There is no single national price — franchise pricing applies, as across the Burger King menu.
How many calories are in the Pretzel Burger?
920 calories, with 68 g of carbs, 46 g of protein and 1,920 mg of sodium, per Tasting Table’s hands-on review.
What comes with the Game Day Chicken Fries?
Burger King’s classic Chicken Fries with a side cup of Nacho Cheese Sauce for dipping. The 8-piece runs $7.49 and 330 calories in the San Diego hands-on review.
How do I enter the $5,000 sweepstakes?
Royal Perks members enter at bk.com/Gameday with an eligible purchase or by redeeming Crowns. It is a four-week digital sweepstakes with weekly cash prizes up to $5,000.
When does the Game Day Menu end?
It is an NFL-season limited item, listed as running through the season into early 2027. It is at participating US restaurants only.
Conclusion
A pretzel bun, nacho cheese and a $5,000 sweepstakes is a credible game-day play — and at 920 calories with near-daily sodium, it is a sometimes food, not a regular. If you go, order the burger and the fries together and split the sodium across two people. The rest of the board is on our Burger King menu, the hidden builds are on the Burger King secret menu, and the full nutrition picture is on the Burger King nutrition page.
From Burger King’s press release (September 29, 2026) and Tasting Table’s hands-on review, checked October 25, 2026. Prices and availability vary by restaurant. Burger King and SUPERPRETZEL are trademarks of their owners; this site is not affiliated with Burger King.
